Matthew Eriksen

Brand Designer & Coach

Matthew Eriksen, Creative Director and founder of Good Brand Partners, helps independent business owners build clear, confident, and cohesive brands. He employs a holistic approach to visual identity design and business coaching, using his four-part signature system. From logo design and art direction to marketing collateral, copywriting, and customer journey mapping, he empowers established organizations and budding entrepreneurs to put themselves out there with a brand they are truly proud of.

Prior to opening GBP, Matthew worked across agencies, in-house, and freelance as a designer turned commercial producer turned corporate sales guru for live entertainment. He has produced photo/video campaigns for brands like Airbnb, Pottery Barn, Fila Hong Kong, Alex & Ani—featuring prominent talents like Meghan Markle, Chris Evans, Taylor Swift, and The Kennedys.

Matthew holds a bachelor's degree from Suffolk University, where he graduated summa cum laude, and is a proud member of the American Institute of Graphic Arts, Greater Beverly Chamber of Commerce, The Creative Collective, and a certified HoneyBook Pro & Educator. He resides in Salem with his husband and their rescue pup, Eve.